Daisy Gonzalez Essay Example For Students

Daisy Gonzalez Essay first pd September 28, 2004Environmental A-PPopulation OverloadPopulation Overload is about how each time our populace in theUnited States pairs. Regardless of whether as a result of the World War II, uncheckedimmigration, or simply packed urban communities, populace increments and dangerincreases too. It additionally says how we as people and residents of thiscountry ought to take care of the populace over-burden in the UnitesStates. Losing a huge number of sections of land of farmland, over utilization of water flexibly, airquality not improving, schools stuffing just as over crowdinghealth care frameworks, are inconveniences that the United States face due to theincrease of populace. This congestion issue isn't only a hassle,but we are in danger of one day arriving at a point nobody can do anything aboutit. Democrats and Republicans, dissidents and moderates, are avoidingdebate on these issues since they are the most troublesome ones forpoliticians to conform.Imagine, if the legislature doesnt act to improve our country, who will?This article applies to the issue of Human Population Explosion dueto that every year, the populace increments in the United States too asother nations, by more that thousands. It clarifies how we are over usingthe assets we have which at some point or another we will not have anymore. Likely the most concerning issue is medicinal services. Spending plans go down due tooverpopulation and ordinarily, crisis rooms need to shut down due totheir low financial plan. What will occur if this keeps on?This issue impacts us locally because of the way that we live in theUnited States and we should deal with the little assets we have. Andits valid, weve found in the news how we have a deficiency of water, the airis contaminated and how we are coming up short on drugs, and this is dueto the populace increment. More individuals more assets required. I certainly think this is a tremendous issue not on the grounds that oneday we wont in this world, however we are not thinking about the outcomes. As people and as a country, were characterized by the decisions we make. What's more, again and again, by the intense choices we keep away from. The greater part of us haveavoided in any event, contemplating how our quickly developing populace isaffecting our personal satisfaction and forming our society.The best way to maintain a strategic distance from this issue is to deal with one another and besmarter of how to utilize what Earth gives us. We additionally need to instruct ourchildren, of how we can forestall the issues of over populace. We should get ready to settle on exceptionally extreme decisions on every one of these issues thatweve excessively since a long time ago disregarded.

Essay About How to Write an Essay - You Need to Learn These Essentials

Essay About How to Write an Essay - You Need to Learn These EssentialsThere are some basics that you need to learn when you're writing an essay about how to write an essay. As well as learning these basics you will also need to have a clear picture of what your main argument is going to be before you start writing. This will help ensure that the essay is going to be coherent and tidy and that you're able to express yourself clearly.The first thing that you should do when you're writing an essay about how to write an essay is to sit down and write the whole essay out. Remember this isn't a test so you shouldn't be rushing through things. However, once you have completed this writing section, you can begin to edit and revise the essay for errors. The more time you spend editing and revising the essay the better it will be when it's time to submit it.In order to avoid making mistakes when you're writing an essay about how to write an essay, it's a good idea to go back over it a couple o f times to make sure that you've got all the details right. You should also use spell check to help make sure that your essay is properly formatted. The important thing to remember here is that you shouldn't just ignore this process.One thing that many people forget about when they're writing an essay about how to write an essay is their grammar. One of the best ways to ensure that you're using correct grammar is to read through the essay many times before you put it into an actual draft. If you want to make sure that your essay is as good as it can be, it's essential that you know how to check your work for errors.If you're going to be taking the time to proofread your essay, then you need to set aside enough time to do this. If you're doing this on your own then you'll find that you only have a couple of seconds per paragraph to check for errors. However, if you're going to be doing this with someone else then you need to get them in a group to help you out.Every single piece of m aterial that you write needs editing. This doesn't mean that you need to rewrite every single sentence of it, but you do need to make sure that everything is completely clear and concise. Don't overlook the fact that you're going to be in front of your class or that you're sitting on a public stage, so it's essential that you don't make a mistake.When you're in front of your class, you need to make sure that you're polite and courteous. You don't want to make anyone feel uncomfortable so you'll need to dress for the occasion and carry yourself in a professional manner. When you're writing an essay about how to write an essay, you want to be able to convey your message clearly without causing any problem.When you're trying to write an essay, you want to make sure that you take your time. You need to give yourself plenty of time to get it right and you don't want to rush through anything that you're writing. This will ensure that you can finish a great essay without having to re-write it from scratch.

Supply Chain Management - 1598 Words

Thousands of activities are performed and coordinated within an organization, and every company at least one supply chain relationship with another organization. Research has led to the conclusion that the structure of activities within and between companies is a critical cornerstone of creating unique and superior supply chain performance (Lambert, 2005). Successful supply chain management requires integrating business processes with key members of the supply chain, because valuable resources are wasted when supply chains are not effectively managed. Standard business processes enable managers from different organizations in the supply chain to use a common language and link-up their organizations processes with other members of the†¦show more content†¦The hotel serves many different customer segments. During the weekdays, the primary customers are corporate travelers. On the weekends, holidays, and during the summer months there is a mixed customer base that consists o f both corporate and leisure travelers. The supply chain processes of this hotel are not atypical, however many other hotel chains are beginning to centralize the purchasing function. This change will strengthen the position of the purchase manager in the organization and enable a neutral centralized body that can coordinate and consolidate the disparate hotel purchasing operations (Bhattacharya, Upadhye Dham, 2004). An example of the cost savings can be found at a major hotel in Latin America that operates several chains with numerous hotels per chain that moved to a Shared Services Center across all their hotel chains for procurement, accounts payable, and accounts receivable. In the past, each individual hotel had its own separate business process for these functions. They have increased productivity and estimate $2.5 million to $3.5 million in annual benefits (Hausman, 2005). In addition to centralizing the purchasing function, ordering is now being done over the Internet so that shipments can be tracked and delivery dates calculated. Internet based inbound transportationShow MoreRelatedThe Supply Chain Management Of Supply Chains1372 Words   |  6 Pagesthe world. Supply chains are now very complex and flourishing in the global marketplace, but only constructed and managed correctly. My discipline is supply chain management. There are many different functions of the supply chain that make it what it is. Breaking this discipline down to specific job task is difficult because each process in a supply chain, no matter how complex is connected with at least one other process in the supply chain. There is no clear definition of a supply chain. A supplyRead MoreSupply Chain Management : Supply Chains1476 Words   |  6 Pages1.3 Supply Chain Supply chains encompass the companies and the business activities needed to design, make, deliver, and use a product or service. Businesses depend on their supply chains to provide them with what they need to survive and thrive. Every business fits into one or more supply chains and has a role to play in each of them. The pace of change and the uncertainty about how markets will evolve has made it increasingly important for companies to be aware of the supply chains they participateRead MoreSupply Chain Management Of Supply Chains1188 Words   |  5 Pagesthe supply chain, not just a simple competition between enterprises. In order to win the competition in the supply chain, which means it must be through the management of the supply chain. Currently supply chains become more integrated, more global, the high-speed development of information technology has become an important driving force. In this report will explore the development of supply chain management technologies and impor tant role. Supply chain and technologies role Supply chain is theRead MoreSupply Chain Management : Supply Chains Essay831 Words   |  4 Pagesto answer the question of what is supply chain management we must know what a supply chain is. According to (Mentzer et al., 2001, p. 1) â€Å"Supply chain is defined as the network of organisations which are involved in different processes that produce value either in the form of products or services delivered to consumers†. A supply chain is made up of suppliers, manufactures and distributors, a good way of looking at this is the supply chain pipeline. A supply chain is seen as an enabler, this is whyRead MoreSupply Of Supply Chain Management830 Words   |  4 PagesSupply Chain Management Goal of a supply chain. According to Defining the Supply Chain, there are 5 specific goals of supply chain management. They are as follows: 1. Achieve Efficient Fulfillment – â€Å"the purpose of supply chain management is to make inventory readily available in customer facing positions to fulfill demand. The fresh produce business adage â€Å"you can’t sell from an empty wagon† highlights this fundamental purpose of supply chain management†. (Defining the Supply Chain) OrganizationsRead MoreSupply Chain Management986 Words   |  4 Pagesthat are not faced by Dell? How should Ford deal with these challenges? 3. If you are Teri Takai, what would you recommend to senior executives? Tow what degree should Ford emulate Dell’s business model? Herman Miller: Innovation by Design? (Supply Chain Strategy) 1. What are the main elements of Herman Miller’s history, design philospophy, and corporate values? How have they influenced the company’s success? 2. What led Miller SQA to develop a new business model to serve its market? What isRead MoreSupply Chain Management12177 Words   |  49 PagesSUPPLY CHAIN UPPLY HAIN MANAGEMENT ANAGEMENT Report produced for the EC funded project INNOREGIO: dissemination of innovation and knowledge management techniques Sotiris Zigiaris, MSc, BPR engineer by BPR HELLAS SA J A N U A R Y 2 0 0 0 SUPPLY CHAIN MANAGEMENT 1 Contents 1 1.1 1.1.1 1.1.2 1.1.3 1.1.4 1.2 Description What is the Supply Chain Management (SCM) What is the importance of Supply Chain Management Supply Chain Management Today Supply Chain Management TomorrowRead MoreSupply Chain Management1730 Words   |  7 PagesSTARBUCKS IT SUPPLY CHAIN MANAGEMENT This is a case that illustrates several facets at once: Globalization Rapid Expansion, Supply Chain Management, ERP Implementation, and IT Infrastructure. This case takes place in 1997. Introduction You have to admire the enthusiasm of Starbucks employees. Store managers have been known to stuff sacks of coffee beans into their cars and race over to help out other stores running low. Exceptional customer service, but certainly no way to run a businessRead MoreSupply Chain Management Value Of Supply Chains1122 Words   |  5 PagesHeading: Supply Chain Management-Value of Supply Chain Introduction: Supply chain management is a complex undertaking that must involve more than one organization’s efforts to succeed. A tremendous amount of skill, time, and money must be present to build and develop relationships, discover and implement a strategy, and use the capabilities of the chain to build quality at an efficient financial rate. Allowing for these requirements, it leaves one to wonder whether supply chain management is a viableRead MoreSupply Of Supply Chain Management Essay2046 Words   |  9 PagesSupply Chain Management involves the process of managing, monitoring, controlling and constantly coordinating supply related activities among manufacturers, suppliers, wholesalers, retailer and the consumers. All this is done while integrating supply management with demand management, not only within but also across companies. Since all the processes involved in managing supply chain activities require a robust system in place, every company turns to technology for efficient and effective synchronization

Essay about Life of Ludwig van Beethoven - 1182 Words

Life of Ludwig van Beethoven Ludwig van Beethoven, also known as â€Å" The General of Musicians,† was born on December 16, 1770. However, this date is not exact because it is believed that Beethoven’s father lied about his son’s age in order to portray him as an infant prodigy. As a result, Beethoven is convinced he was born on December 16, 1772 at the Rheingasse home, which belonged to the Fischers, who were close friends of the family (Orga 8). Johann van and Maria Magdalena Beethoven bore five children of which three survived. Ludwig van Beethoven was the first child to survive, probably making him the most cherished especially in his father’s eyes. The other two surviving siblings were Casper and Nikolaus. They were said†¦show more content†¦This great German composer did continue as he begun and published his first work in 1783. It was a variation of Dressler’s March. Following this publication he then accomplished his first significant composition later that year (Kerman 355). Next, Beethoven’s life took a turn for the worst in 1787. A young man at the mere age of nineteen lost his mother to tuberculosis; this brought him depression, ill health, and a lack of financial resources (Kerman 355). During this time of sorrow he still performed in numerous concerts with his orchestra and made many friends along the way (Kerman 356). The most influential friend he met was probably Mozart. Beethoven looked up to Mozart and actually went to Munich for a few weeks to ask Mozart to give him a theme for improvisation. Mozart also thought highly of him by exclaiming to his friends, â€Å"Keep your eyes on him; someday he will give the world something to talk about† (Orga 33). One of his journeys brought him to Vienna in 1792, where he remained for the rest of his life. His move was based on his new teacher Haydn’s position as Europe’s greatest composer (Orga 42). The month after this move, his father died in Bonn (Kerman 357). As time went on, Beethoven and Haydn’s relationship turned sour, resulting in a replacement teacher. His name was Johann Albrichtaberger. Their teacher-pupil relationship proved successful.Show MoreRelatedLife Of The Composer : Ludwig Van Beethoven1597 Words   |  7 PagesLudwig Van Beethoven Music plays an important role in the human life through entertainment, inspiration, conveying messages that help to shape the moral fabric of the society through education, among others. This is made possible through identifying with and relating to the artiste’s or composer’s feelings and aspirations. In trying to understand the intentions for which a particular musical piece has been composed, it is normally prudent to study the life of a composer to better placeRead MoreThe Life And Works Of Ludwig Van Beethoven1016 Words   |  5 PagesThe Life and Works of Ludwig van Beethoven What you are, you are by accident of birth; what I am, I am by myself. There are and will be a thousand princes; there is only one Beethoven (Beethoven, Favorite Classical Composers). This quote by Ludwig van Beethoven shows just how confident of a composer he was. When people to day think of Beethoven they may think of some of his famous works such as Missa solemnis, his Ninth Symphony, or his Pastoral Symphony. Other people may see Beethoven as a deafRead MoreThe Life and Works of Ludwig van Beethoven Essay657 Words   |  3 PagesLudwig van Beethoven has had a huge impact on musical events. He began his works in the classical era; this era lasted from about 1750 to around the 1800. His musical career started when he was very young, he spent many years studying with Hayden Vienna where he spent the rest of his life. Beethoven is widely known for his nine symphonies and the creativity each one brought. Through this essay we will learn many things about Beethoven and his works. A symphony for starters is a musical compositionRead MoreLudwig Van Beethoven s Life987 Words   |  4 PagesLudwig van Beethoven Ludwig van Beethoven was a tremendous musician and composer with a awfully long and tough life.He had a challenging childhood, but he used his music as his outlet. He moved from his home town in Bonn, which is now a museum, and became well known throughout the world. He lived in Europe when everything was changing, there were a lot of new wars and new rulers. He used a great deal of emotions in this music and because of all the time that he had spent practicing, when hisRead MoreBiography Of Ludwig Van Beethoven s Life On All Levels Of The Greatest People That Ever Walked The Earth1228 Words   |  5 PagesDecmber 16th 1770 in Bonn Ludwig Van Beethoven was created to be soon form into one of the greatest people that ever walked the earth. As a composer, Ludwig Beethoven can be considered the equivalent of any of today’s stars of popular music. His trend setting compositions made music an integral part of life on all levels of society from the royal courts to the general population. His mass appeal can be attributed to his standard defying compositions that forcibly modernized the 18th century musicRead MoreLudwig Van Beethoven, One of the Greatest Composers of the Roomantic Period1099 Words   |  4 PagesThe Life of Ludwig van Beethoven Multitudes of music books recount the life of Ludwig van Beethoven and his contributions to music. There are many different texts that provide hard evidence that he was an individual who went on to become one of the best-known composers of all times. The early life of music saw many composers try to succeed with writing and publishing music. However, Ludwig van Beethoven emerged to become a crucial figure during the transition from Classical to Romantic erasRead MoreThe Classical Romantic And Modern Era1058 Words   |  5 PagesLudwig Van Beethoven was German Composer Pianist I have never thought of writing for reputation and honor. What I have in my heart must out; that is the reason why I compose Ludwig Van Beethoven piano compositions were published at the age of thirteen. He took a simple ideas creates his worksRead MoreThe Revelation Of Beethovens Childhood1617 Words   |  7 PagesLife as it was for Beethoven had many varying elements, and this research paper will be revealing a lot of what he went through as a young boy all the way to the end of his life and career as the world renowned Ludwig van Beethoven. The basis for this paper is to express and expound on the life and career of Beethoven, and why he was seen as part of the pivotal transition between the Classical and Romantic eras. The topics that will be discussed will be the revelation of Beethoven’s childhood andRead MoreEssay on Ludwig Van Beethoven1148 Words   |  5 Pagesthe people on it as a whole, you see that there are very few influential people whose actions or opinions strongly influence the course of events. Ludwig Van Beethoven, a German musician, is one of those very few. He was an extraordinary musician that lived through hardship and had the horrific fate of deafness, any m usician’s worst nightmare. Beethoven left a wall standing in history that captured the art of sounds and worked it beyond imagination into music so fragile and pure yet onerous, unableRead MoreComposer Report: Ludwig Van Beethoven Essay1359 Words   |  6 PagesComposer report: Ludwig van Beethoven On 17 December 1770, Ludwig van Beethoven was born. He was an amazing and great classical musical composer. He is known for being the most famous composer of the classical and romantic periods of music. According to the â€Å"Enjoyment of Music† manual, Beethoven was born in Bohn, Germany. His father, with his grandfather, was the two singers at the court of a local prince, Friedrich Max. (Forney and Machlis 197). Beethoven began to take an interest in music from

Different Styles Of Leadership And What They Are Leading

There are many different styles of leadership and ways to be a good leader depending on who the leader is and what they are leading. After interviewing Kelly Von Lehmden, a family-friend, I discovered that being a good leader is about much more than having good relationships with people and being encouraging, but also putting others first, having a strong team to help you get the job done, giving credit where credit is due and having patience as you see the vision unfold. Kelly is the mother to three girls and is involved in all of their activities in and outside of school along with having a job and finding time to spend with friends and family. One of her daughters, Sydney, who is a sophomore in high school, has Down Syndrome. Kelly†¦show more content†¦The changes Kelly and her team made to the program were very beneficial. They raised more money and had more people attend the Buddy Walk, a yearly event to raise money for HADSA, than any year before. After interviewing Kelly I found many similarities between our styles of leadership and certain qualities that a leader should posses. Kelly’s definition of leadership is: a leader is someone who shares a vision and works well with others on their team. They have the ability to set common goals, create an open environment and encourage others members to share their ideas and work towards the end result. Once I heard her definition of leadership I saw similarities between her definition and my definition of leadership. My personal definition of leadership is the ability to execute, influence, build relationships and think outside of the box to accomplish a goal. Leaders need to be able to communicate, listen, encourage and engage others in striving to reach the common goal. Knowing that we had similar ideas about what leadership is, I knew I would be able to take more from this interview to apply to my style of leadership. After learning how Kelly defined leadership, I asked her questions about her values and qualities that she thought were important for a leader to have. She responded easily, without having to think about her

The Concept of Marketing Mix-Free-Samples-Myassignmenthelp.com

Question: Analyse how the key elements of the Marketing Mix Contribute to an Organisation's Marketing Strategy. Answer: In the present scenario, development of appropriate marketing mix is crucial for overall success of a business enterprise. The concept of marketing mix relies on four key elements which are product, price, place and promotion. Further, product can be termed as the goods or services which are offered to the target market to satisfy their actual need and requirement(Hanssens et al. 2014). Marketer helps in identification of the risk associated with changing customer demand with regards to consumption of product. On the other hand, price is the monetary value at which product is offered to the target market. Marketers play important role in setting up the price of product and service. Strategies such as competitive pricing strategy, penetration strategy and another form of tools are employed by the marketers to determine the price. Another important element of marketing mix is place which can be termed as the actual location from where products are offered to the target market. Marketer supports companies in identify good locations which are convenient for customers and large volume of sales can be easily generated by the same. Nowadays, marketers focuses on making use of physical store and online stores which support in attracting customers(Huang Sarigll 2014). The last element of marketing mix is promotion where marketers use different tools and techniques to create awareness and demand of their products/services. Here, techniques such as discount, offers and social media marketing are used by marketers to attract people from target market and increase sales. The theory of consumer behavior accepts that consumer has a proper understanding of all the commodities present in the marketplace along with price and his/her income level. It can be expressed that there are various factors which affect the behavior of consumers(Leonidou, Katsikeas Morgan 2013). Marketers play a crucial role in identification of the key factors associated with buying behaviors of people in the market. Further, marketers also influence purchase behavior of target market by different tools and strategies. Considering the nature of marketing theory, the ultimate objective of every company to maximize its sales volume and enhancing the overall brand value. Further, marketers apply various tactics with the motive to position its brand properly and this reduces risk associated with product failure. Apart from this, due to the high level of competition marketers are required to place higher efforts in identification of needs, creating demand and to achieve long term success of the business. Marketers carry out intense market research to identify the changing demand if people in the market. Marketers also develop and implement different type of promotion and marketing strategy to attract customers and increase the volume of sales. Various marketing issues are faced by the marketers and it influences overall productivity of the business. Further, lack of resources is the main challenge where marketers do not have adequate finance to invest in branding, marketing and another form of promotions(Steenkamp 2017). At risks assessment marketers play significant role in identification of the different internal and external risk which can affect the overall operations and business activities. Marketers also developed appropriate strategies to manage and control the identified risk. Ineffectiveness of marketing tools used can be termed as another business problem faced by marketers. In order to address the identified problem, the marketer has carried out certain changes in the overall marketing strategy. At present the business is making use of traditional marketing channels and now more emphasis will be laid on online platform for marketing. The target customer will be people who fall under middle income group and age 25-40. The marketing objective will be to increase sales of X product by 20% within one year. Product position will be done as a low cost premium quality product. The marketer will be carrying out certain changes in products as per the existing customers need and demand. The tools which are going to be used here include social media, email and internet marketing. References Books and Journals Hanssens, D, Pauwels, KH, Srinivasan, S, Vanhuele, M Yildirim, G 2014, 'Consumer attitude metrics for guiding marketing mix decisions. ', Marketing Science, vol 33, no. 4, pp. 534-550. Huang, R Sarigll, E 2014, 'How brand awareness relates to market outcome, brand equity, and the marketing mix', In Fashion Branding and Consumer Behaviors , pp. 113-132. Leonidou, CN, Katsikeas, CS Morgan, NA 2013, 'Greening the marketing mix: do firms do it and does it pay off?', Journal of the Academy of Marketing Science, vol 41, no. 2, pp. 151-170. Steenkamp, JB 2017, ' Global Marketing Mix Decisions: Global Integration, Not Standardization', In Global Brand Strategy, pp. 75-109.

Aqualisa Quartz Case Analysis free essay sample

Summary: Aqulisa’s newest and highly innovative product, the Quartz Shower, comes in two forms: Standard and Pumped. Despite the initial anticipation and buzz surrounding the product at its outset, early sales figures in the first four months were much lower than expected at an average of only 15 units/day. Management is interested in generating sales momentum, and is willing to rethink their marketing strategy but not their pricing. The three options they are facing are to target consumers, do-it-yourselfers, or developers directly. While each of these options have pros and cons, we are recommending that the Quartz product be marketed directly to premium consumers, as well as directly to the consultants they will be advised by while shopping various high-end showrooms. While Aqualisa is a relatively small company, it has invested a great deal of time (three years of development) and money (â‚ ¬5.8M) toward the creation of this product thus far, and the additional â‚ ¬3 â‚ ¬4 million for a large-scale consumer campaign is a nominal and necessary fee to drive the volume of growth that is necessary in order to â€Å"break out of the pack. We will write a custom essay sample on Aqualisa Quartz Case Analysis or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page † Company: Aqualisa is a U. K. shower manufacturer with a reputation for producing high-quality, premium products alongside excellent service. Market share is currently at 17% (second largest) in Mixer Showers and at 11% (third largest) overall1. However despite their reputation, consumers are beginning to perceive the brand as â€Å"overpriced,† actual service is slipping, and 10% of products still malfunction. The company has focused its efforts on innovation, sourcing a top-notch RD team, a new state-of-the-art testing facility, nine patents, and an engineering team that has grown from six to twenty. Customer: Only about 60% of homes in the U. K. have showers,2 and market research has shown that consumers are most concerned with style, good pressure, stable temperature, ease of use, and reliability when choosing a shower. However, consumers are broadly uninformed and possess little brand awareness, as the majority rely on individual plumbers to recommend a brand for them. Plumbers, on the other hand, are most concerned with ease of installment and functioning reliability. Competition: As Aqualisa (or one of its subsidiaries, ShowerMax and Gainsborough) offers products in every category (Electric Mixer, and Integral Power) as well as every price point (Value, Standard, and Premium) they face a wide variety of competition. Other  companies are beginning to catch up to Aqualisa’s technology innovations, and the Managing Director believes that at most Aqualisa has at most a two-year lead on competitors with the Quartz technology. Triton is the largest competitor with overall dominant market share at 30%,3 but in the high-end premium brands Hansgrohe (a German brand) is also a notable competitor that sells in showrooms. Segmenting: Due to the high price of the Quartz technology, customers should be segmented by purchasing behavior in relation to price-point. In this regard, there are three segments: value, standard, and premium. Value customers care most about convenience and price while avoiding products that require excavation costs, standard customers esteem performance and service as the most important (but typically rely on an independent plumber to choose for them), and premium customers typically shop in showrooms since they regard style as the most significant factor. There are two segments outside of these consumers: do-it-yourselfers and developers. While neither are similar to the typical consumer discussed above, both still offer sales potential. Do-it-yourselfers are typically landlords and apartment dwellers that value low cost and ease of installment. Because of this, they there is a strong preference for electric showers in this segment. Developers want reliable, nice-looking products, but are extremely price-sensitive since their ultimate goal is profits from the sale of the unit. Targeting: Because the Quartz technology is priced â‚ ¬346 â‚ ¬576 higher than the average retail price of Aqualisa’s other products,4 targeting a segment that is less price-sensitive is vital. As Quartz is a premium product, targeting the value and standard segments will result in heavy price-resistance and ultimately lower sales volume. Furthermore, standard customers typically rely on individual plumbers to select a brand for them, and Aqualisa has faced resistance among plumbers in adoption of their new technology because plumbers are skeptical of new technology and hesitant to work with products they are unfamiliar with. Premium customers, however, value style above all else and rely on showrooms as consultancies for stylish premium products which aligns with the value proposition of the Quartz technology. There is also a smaller volume of competition in this space, since the variety of brands within a showroom is limited (while the variety of brands available to an independent plumber or contractor are indefinite). Therefore, the marketing strategy for the Quartz brand should target premium consumers, as well as the showroom consultants they will be interacting with, directly. Positioning: For style and luxury-seeking consumers, the Aqualisa Quartz is the shower brand that will give your home a â€Å"wow† factor and your body a sense of renewal. With its sleek look, ultramodern technology, and reliably revitalizing water pressure and temperature, your bathroom will be transformed into a spa oasis. Product, Price, Promotion, Place: The Quartz product is innovative, speedy (with only a half-day average installation time), efficient, reliable, and impressive. While it is more expensive than the other product offerings in Aqualisa’s line, it is also based on advanced technology that high-end consumers will be willing to pay a premium for. Maintaining the current pricing per management’s request at â‚ ¬850 for the Quartz Standard and â‚ ¬1,080 for the Quartz Pumped, we will utilize our current 20 person sales force to redirect all new customer acquisitions toward high-end showrooms. With great success at the Bathroom Expo in London and a multitude of high-end products in the RD pipeline (Body Jet and â€Å"Slave† Remote), this is a distribution channel we will need to exploit. To cultivate these new relationships the sales team will need to shift from 10% of its time spent in new customer acquisitions to 20% (since Aqualisa is currently only in 25% of the 2,000 showrooms nationwide). Furthermore, these showrooms offer installation services to their customers through relationships with subcontractors and plumbers; if we can get the consultants in the showrooms to sell our high-end products to luxury-seeking consumers, the plumbers will be forced to install the product (and have historically responded very positively to it once familiarized). This will organically expand our network outside of showrooms when these plumbers complete jobs for other clients as well. Trade shops and DIY sheds are not optimal distribution channels for the product; plumbers that are resistant to change are the primary customer at trade shops, while the Gainsborough brand is already operating successfully in the DIY (and extremely price-sensitive) space. The promotional expenses associated with marketing directly to consumers is projected at â‚ ¬3 â‚ ¬4 million over the next two years, but with all of the time and money we have spent on RD, state-of-the-art test facilities, patents, and additional manpower this is a necessary bet for the company to make.