How to Use Video in Blog Posts to Increase Engagement

Why learn how to use video in blog posts? Widespread adoption of smartphones and high-speed wireless have made video one of the most accessible — and popular — forms of online content. In fact, online video now makes up more than 74% of all online traffic. And modern video marketing isnt just about YouTube. 500 million people watch video on Facebook every day. Snapchatters watch 10 billion videos per day. People spend 2.6x as much time on pages with video as they do on pages without.In other words, if you arent using video in your marketing strategy, youre missing a golden opportunity to deepen your connection with your customers.Youre also missing an opportunity if all your video content is entirely separate from your other marketing efforts. The best way to capitalize on video is by integrating it with your other marketing channels, and your blog is one of the best places to start. Heres why and how to use video in blog posts: (Charts by Visualizer Lite.)Theyre also s ome of the easiest video content to make. This is particularly true for software tutorials, thanks to a plethora of simple and affordable screencasting tools.Video tutorials can either be posted by themselves as standalone WordPress posts, or accompanied by a text tutorial, like we did in some other posts on this blog. Example:2. Video summaries and/or vlogsAnything worth writing a blog post about is probably worth creating a video about. Summarize the main points of your WordPress article in a video, then expand on those points in writing.This approach works particularly well because short videos get the most engagement, and you can post your summary on YouTube and link to the expanded version.Or you can simply post a transcript, like science and activism blogger Rebecca Watson.If youre short on time you can also switch to a vlog-only format for some or all of your blog posts. If you take this route, consider breaking up articles into several short vlogs to maximize engagement.3. About Us videoThe About Us page is usually the most visited page on any website, directly after your home page. A short video sharing who you are and what you do is a great way to give it some personality. These videos should be under two minutes long and focused on the story behind your brand. A great example of how to use video in blog posts is the Hubspots Our Story video from their about page: [youtube https://www.youtube.com/watch?v=fTWk1lzjTUA]You can also use a background video to add to the story your words are telling. Cultivated Wit is a media company that has done this particularly well, showing their sense of humor and dedication to tech through a series of short clips in the background.4. Share video reviewsThere are video reviews for almost every product imaginable, and in the beauty and health industries video reviews are the lifeblood of many businesses.You should already be thanking video reviewers, and now you might want to take it to the next level: share their re views on your website. You can either share them as blog posts or add a couple video reviews to your About Us page. If your product has been reviewed by a well known YouTube channel you can also add this to your Press page and media kit.Dont have any video reviews? Many reviewers accept free products and some are also willing to participate in extended media campaigns. There are also services like FameBit that connect business owners and social media influencers.If you run a service based business you can do something similar with video testimonials. These dont need to be high-production videos, and they can be posted on both your About page and your Testimonials page.How to use video in blog postsThere are two main options for adding videos to your blog: hosting them yourself, and embedding YouTube videos on your website. Nine times out of ten, youre better off hosting videos on YouTube. Self hosting gets expensive fast, and YouTube gives you access to several SEO and analytics too ls.Hosting all your videos on YouTube also gives you a presence in the social world of YouTube. Built right, your channel will take on a life of its own and bring thousands, even millions, of new customers to your business.Last but certainly not least, its incredibly simple to embed YouTube videos in blog posts. You can do it in three easy steps:Step 1:Go to the page of the YouTube video you want to embed.If its your own video you can do this either by searching for it in the YouTube search function or by going to your Creator Studio and clicking on the appropriate video in your dashboard.If its someone elses video then you can find it easily via the YouTube search bar at the top.Either way, you should end up with a video URL like this one:Step 2:Whats cool about WordPress is that you can embed a video quite easily. All you need is that raw URL of a video.You just take it, paste it right where you want to have the video embedded in your blog post, and see it magically converted into a live video block. Like so:And thats it. All you need to do now is save the post.Note; this method works not only with YouTube but also other popular platforms. You can also use it with videos from CollegeHumor, DailyMotion, Facebook, Flickr, Hulu, TED, Vimeo, and more. All you need is a direct URL.Final advice on how to use video in blog postsWhatever video strategy you choose, the most important thing is to know your goals and consistently work towards them. If your main goal is to spruce up your website, come up with a few key videos you can create to share your story and vision with your customers, then shoot them all in a similar style.To build a large YouTube presence, you can experiment more and get away with lower production value on individual videos, but you need to upload something at least once a week.Not sure what approach you want to take? Research what other businesses in your industry are doing, and figure out how you can improve it and how to use video in blog pos ts of your own. Meet with your team to gather ideas. In fact, do this research even if you think you know what to create. You might be surprised by what actually works in your industry.

20 Essay Topics on Microeconomics

20 Essay Topics on Microeconomics Understanding Microeconomics is almost as daunting as composing an argumentative essay on it. But it becomes close to effortless to compose one if you have an opportunity to choose from a coherent list of options   which is what this guide is all about. In this second guide, we have not only included 20 microeconomics essay topics, but also a sample essay that’ll allow you to understand how an argumentative essay should be structured. But before you head on, we strongly recommend you to check out our first guide, 10 facts for an argumentative essay on microeconomics, where we have shared some credible facts on the subject. These ideas will definitely help you to compose your argumentative essay as you’ll be using them as information and references. Furthermore, after you are done reading this guide, we recommend you to read our final guide before you start writing. Our third/final guide, writing on point argumentative essay on microeconomics, is all about the methodologies and techniques of how an argumentative essay is outlined, structured and composed. By reading all of the guides, before you start writing, you’ll yield a beautifully sublime argumentative paper, which   your professor, instructor or teacher will admire. We are ready to present you our choice of Microeconomics topics: The Impact of Supply and Demand on Prices How Does Economy Change With the Change of Seasons An Argumentative Essay on the Microeconomic Market Structures How Do Different Microeconomic Market Structures Affect Supply? The Impact of Labor Market and the Labor Union on Supply and Demand. How Does Consumer Purchasing Ability Affect Pricing System? The Use of Advertising in Microeconomics and How it Affects Customer’s Decisions The Benefits of Creativity and its Significance to Lead a Company to Success The Advertising Problems Leading to a Company’s Demise. What are the Pros and Cons of Starting a Company in the Modern Market? An Argumentative Essay on Privatized Health Care Centers – The Pros and Cons Does the Cost of Health Care Affect Taxes? The Economic Struggle for Maximal Use of Natural Resources and its Reasons Why Nature is the Biggest Victim of Industrialization and How it Affects Economics Natural, and Industrial and Household Interactive Conditions Required for a Practical Implementation of the Microeconomic Model The Influence of Ecological Costs on the Principles of Industry Location How â€Å"Dirty† Industries Gain Profit by Moving into a â€Å"Clean† Area or Location. The Modern Ecological Problems that U.S. and Europe Are Facing with Planned Economies Today. The Microeconomic Problems and Their Correlation with Pollution. The Impact of a Local Industry on the Society and the Environment Finally, now you have 20 relevant microeconomic topics from which you can choose whichever suits you best. We have composed   these topics to be complementary to your essay by making sure that their tone is argumentative. Furthermore, we have included the references from where we have chosen these topics. Not only that, we have also written a sample essay on one of the topics above, so you can have a deeper understanding of how an argumentative essay should be constructed. A Sample Essay on the Microeconomic Problems and its Correlation with Pollution Between 1970 and 2012 the U.S. economy has doubled, but this profit led to some troublesome issues, and pollution was one of them. Although the United States came up with   several anti-pollution policies, which resulted in 12% reduction (approx. 730 metric tons of air pollutants a year from 2007 to 2012) of carbon dioxide emissions, pollution remains a major problem. But still, other problematic environmental issues are left untouched. Before we head on further, we should know how microeconomics considers pollution in its terms, which is why we have to know what an externality is. In economic terms, there are two types of an externality: positive externality and negative externality. Externality basically is the effect that affects third-party individuals who are not a part of the action. For example, if you live in a neighborhood, where, most of the time, country music concerts are held; and you don’t even   take part in them,   but still hear the music (due to its loudness) – you are considered to be an externality. Based on your preference, this externality can be positive (if you like country music) and negative (if you don’t like it or if it disturbs your sleep). Pollution is considered to be a negative externality because it doesn’t have any positive effect on humans, animals or the planet in general. On the other hand, it has a substantial   negative impact. Today, the production of demanded products has led to the inevitable production of pollution, and it was   passed on society. The contamination can be suppressed if the production is lowered, but in the current consumer-oriented economy it’s not gonna happen. . Economists have theorized that the cost of production should include the cost of pollution, which is: the impact of pollution on human health, property values, recreation possibilities, wildlife habitats, etc. Let’s consider the following example: If a firm produces a refrigerator, which costs about $600 per production (including all the expenses), and it costs about $100 more to produce the product without causing pollution, the quantity of the production would significantly decrease   as the prices would be high i.e. $700 per product. Now, if an individual has to compare a $600 refrigerator to a $700 one that has the same specs, but it’s only about minimizing the pollution – chances are, that particular individual would go for the cheaper one. So the reality is that this negative externality exists in economics. To reduce or completely exterminate the production of pollution, all of the microeconomic firms have to take an anti-pollution step, which would equalize the costs of the production, globally. It will   lead to a better, and healthier environment. That’s it! Now you have almost exhaustive list of topics, along with a sample essay that can help you start writing immediately. References: David Besanko, Ronald R. Braeutigam, (2011) â€Å"Microeconomics, 4th Edition† – John Wiley and Sons, Inc. http://econ.tu.ac.th/archan/supawat/EE311/2.%20%5bDavid_Besanko,_Ronald_Braeutigam,_Ronald_R._Braeu.pdf Libby Rittenberg, Timothy Tregarthen, Untitled Document – Saylor.org https://ocw.mit.edu/ans7870/14/14.01SC/MIT14_01SCF11_rttext.pdf Hugh Gravelle, Ray Rees (2004) â€Å"Microeconomics, 3rd Edition† – Pearson Education Limited.  https://ignorelist.files.wordpress.com/2012/01/microeconomics-gravelle-and-rees.pdf Gilpin, Alan. (2000). Environmental Economics: A Critical Overview. Chichester, UK: John Wiley Sons. Pearson, Charles S. (2000). Economics and the Global Environment. Cambridge, UK: Cambridge University Press. Baumol, W. J., Blinder, A. S. (2015). Microeconomics: Principles and policy. Cengage Learning. Bowles, S. (2009). Microeconomics: behavior, institutions, and evolution. Princeton University Press.

How significant are the events of September 11th 2001 for Realist Essay

How significant are the events of September 11th 2001 for Realist assumptions Do they fundamentally undermine Realist assumptions - Essay Example Following the Cold War there was a return toward liberalism, and currently the pendulum appears to have swung back to a convoluted type of realism. Discussing these theories is much like watching a really good tennis match - there is a constant volley of back-and-forth with no end in sight. The main reason for this most recent shift back to realism is the terrorist attack against the United States on September 11, 2001. On September 11, 2001, the United States suffered an act of terrorism that transcended the attack on Pearl Harbor that led to U.S. involvement in WWII. Terrorists hijacked domestic airline flights and used the planes as the tools to destroy the World Trade Center in New York City and to damage the Pentagon. Over 3.000 people were killed, and the world was silent with shock. The ease with which the terrorists carried out this act and the unexpectedness of the event led the world’s nations to once again turn toward realism in regards to International Relations. The theories of liberalism and realism are at opposite sides of the spectrum. The late 1980s and the 1990s saw a trend toward liberalism. Proponents of liberalism stress the ideas of interdependency and cooperation among the nations (Haque, 2003). Realism, on the other hand, assumes that anarchy is the norm and each nation sees the others as a constant threat (Owen-Vandersluis, 2000). In order to survive this anarchy, nations must be self-sufficient and able to protect themselves against real or perceived threats. Nations commonly focus on military strength, making sure that they are powerful enough to prevent attacks from others. A perfect example is the relationship between the United States and the Soviet Union during the Cold War in the 1970s and early 1980s. The end of the Cold War resulted in new attitudes on behalf of the American people. They focused on living with peace, rather than antagonism, and were confident that democracy had solved the world’s