Friday, May 15, 2020
Essay about Life of Ludwig van Beethoven - 1182 Words
Life of Ludwig van Beethoven Ludwig van Beethoven, also known as ââ¬Å" The General of Musicians,â⬠was born on December 16, 1770. However, this date is not exact because it is believed that Beethovenââ¬â¢s father lied about his sonââ¬â¢s age in order to portray him as an infant prodigy. As a result, Beethoven is convinced he was born on December 16, 1772 at the Rheingasse home, which belonged to the Fischers, who were close friends of the family (Orga 8). Johann van and Maria Magdalena Beethoven bore five children of which three survived. Ludwig van Beethoven was the first child to survive, probably making him the most cherished especially in his fatherââ¬â¢s eyes. The other two surviving siblings were Casper and Nikolaus. They were saidâ⬠¦show more contentâ⬠¦This great German composer did continue as he begun and published his first work in 1783. It was a variation of Dresslerââ¬â¢s March. Following this publication he then accomplished his first significant composition later that year (Kerman 355). Next, Beethovenââ¬â¢s life took a turn for the worst in 1787. A young man at the mere age of nineteen lost his mother to tuberculosis; this brought him depression, ill health, and a lack of financial resources (Kerman 355). During this time of sorrow he still performed in numerous concerts with his orchestra and made many friends along the way (Kerman 356). The most influential friend he met was probably Mozart. Beethoven looked up to Mozart and actually went to Munich for a few weeks to ask Mozart to give him a theme for improvisation. Mozart also thought highly of him by exclaiming to his friends, ââ¬Å"Keep your eyes on him; someday he will give the world something to talk aboutâ⬠(Orga 33). One of his journeys brought him to Vienna in 1792, where he remained for the rest of his life. His move was based on his new teacher Haydnââ¬â¢s position as Europeââ¬â¢s greatest composer (Orga 42). The month after this move, his father died in Bonn (Kerman 357). As time went on, Beethoven and Haydnââ¬â¢s relationship turned sour, resulting in a replacement teacher. His name was Johann Albrichtaberger. Their teacher-pupil relationship proved successful.Show MoreRelatedLife Of The Composer : Ludwig Van Beethoven1597 Words à |à 7 PagesLudwig Van Beethoven Music plays an important role in the human life through entertainment, inspiration, conveying messages that help to shape the moral fabric of the society through education, among others. This is made possible through identifying with and relating to the artisteââ¬â¢s or composerââ¬â¢s feelings and aspirations. In trying to understand the intentions for which a particular musical piece has been composed, it is normally prudent to study the life of a composer to better placeRead MoreThe Life And Works Of Ludwig Van Beethoven1016 Words à |à 5 PagesThe Life and Works of Ludwig van Beethoven What you are, you are by accident of birth; what I am, I am by myself. There are and will be a thousand princes; there is only one Beethoven (Beethoven, Favorite Classical Composers). This quote by Ludwig van Beethoven shows just how confident of a composer he was. When people to day think of Beethoven they may think of some of his famous works such as Missa solemnis, his Ninth Symphony, or his Pastoral Symphony. Other people may see Beethoven as a deafRead MoreThe Life and Works of Ludwig van Beethoven Essay657 Words à |à 3 PagesLudwig van Beethoven has had a huge impact on musical events. He began his works in the classical era; this era lasted from about 1750 to around the 1800. His musical career started when he was very young, he spent many years studying with Hayden Vienna where he spent the rest of his life. Beethoven is widely known for his nine symphonies and the creativity each one brought. Through this essay we will learn many things about Beethoven and his works. A symphony for starters is a musical compositionRead MoreLudwig Van Beethoven s Life987 Words à |à 4 PagesLudwig van Beethoven Ludwig van Beethoven was a tremendous musician and composer with a awfully long and tough life.He had a challenging childhood, but he used his music as his outlet. He moved from his home town in Bonn, which is now a museum, and became well known throughout the world. He lived in Europe when everything was changing, there were a lot of new wars and new rulers. He used a great deal of emotions in this music and because of all the time that he had spent practicing, when hisRead MoreBiography Of Ludwig Van Beethoven s Life On All Levels Of The Greatest People That Ever Walked The Earth1228 Words à |à 5 PagesDecmber 16th 1770 in Bonn Ludwig Van Beethoven was created to be soon form into one of the greatest people that ever walked the earth. As a composer, Ludwig Beethoven can be considered the equivalent of any of todayââ¬â¢s stars of popular music. His trend setting compositions made music an integral part of life on all levels of society from the royal courts to the general population. His mass appeal can be attributed to his standard defying compositions that forcibly modernized the 18th century musicRead MoreLudwig Van Beethoven, One of the Greatest Composers of the Roomantic Period1099 Words à |à 4 PagesThe Life of Ludwig van Beethoven Multitudes of music books recount the life of Ludwig van Beethoven and his contributions to music. There are many different texts that provide hard evidence that he was an individual who went on to become one of the best-known composers of all times. The early life of music saw many composers try to succeed with writing and publishing music. However, Ludwig van Beethoven emerged to become a crucial figure during the transition from Classical to Romantic erasRead MoreThe Classical Romantic And Modern Era1058 Words à |à 5 PagesLudwig Van Beethoven was German Composer Pianist I have never thought of writing for reputation and honor. What I have in my heart must out; that is the reason why I compose Ludwig Van Beethoven piano compositions were published at the age of thirteen. He took a simple ideas creates his worksRead MoreThe Revelation Of Beethovens Childhood1617 Words à |à 7 PagesLife as it was for Beethoven had many varying elements, and this research paper will be revealing a lot of what he went through as a young boy all the way to the end of his life and career as the world renowned Ludwig van Beethoven. The basis for this paper is to express and expound on the life and career of Beethoven, and why he was seen as part of the pivotal transition between the Classical and Romantic eras. The topics that will be discussed will be the revelation of Beethovenââ¬â¢s childhood andRead MoreEssay on Ludwig Van Beethoven1148 Words à |à 5 Pagesthe people on it as a whole, you see that there are very few influential people whose actions or opinions strongly influence the course of events. Ludwig Van Beethoven, a German musician, is one of those very few. He was an extraordinary musician that lived through hardship and had the horrific fate of deafness, any m usicianââ¬â¢s worst nightmare. Beethoven left a wall standing in history that captured the art of sounds and worked it beyond imagination into music so fragile and pure yet onerous, unableRead MoreComposer Report: Ludwig Van Beethoven Essay1359 Words à |à 6 PagesComposer report: Ludwig van Beethoven On 17 December 1770, Ludwig van Beethoven was born. He was an amazing and great classical musical composer. He is known for being the most famous composer of the classical and romantic periods of music. According to the ââ¬Å"Enjoyment of Musicâ⬠manual, Beethoven was born in Bohn, Germany. His father, with his grandfather, was the two singers at the court of a local prince, Friedrich Max. (Forney and Machlis 197). Beethoven began to take an interest in music from
Wednesday, May 6, 2020
Different Styles Of Leadership And What They Are Leading
There are many different styles of leadership and ways to be a good leader depending on who the leader is and what they are leading. After interviewing Kelly Von Lehmden, a family-friend, I discovered that being a good leader is about much more than having good relationships with people and being encouraging, but also putting others first, having a strong team to help you get the job done, giving credit where credit is due and having patience as you see the vision unfold. Kelly is the mother to three girls and is involved in all of their activities in and outside of school along with having a job and finding time to spend with friends and family. One of her daughters, Sydney, who is a sophomore in high school, has Down Syndrome. Kellyâ⬠¦show more contentâ⬠¦The changes Kelly and her team made to the program were very beneficial. They raised more money and had more people attend the Buddy Walk, a yearly event to raise money for HADSA, than any year before. After interviewing Kelly I found many similarities between our styles of leadership and certain qualities that a leader should posses. Kellyââ¬â¢s definition of leadership is: a leader is someone who shares a vision and works well with others on their team. They have the ability to set common goals, create an open environment and encourage others members to share their ideas and work towards the end result. Once I heard her definition of leadership I saw similarities between her definition and my definition of leadership. My personal definition of leadership is the ability to execute, influence, build relationships and think outside of the box to accomplish a goal. Leaders need to be able to communicate, listen, encourage and engage others in striving to reach the common goal. Knowing that we had similar ideas about what leadership is, I knew I would be able to take more from this interview to apply to my style of leadership. After learning how Kelly defined leadership, I asked her questions about her values and qualities that she thought were important for a leader to have. She responded easily, without having to think about her
Tuesday, May 5, 2020
The Concept of Marketing Mix-Free-Samples-Myassignmenthelp.com
Question: Analyse how the key elements of the Marketing Mix Contribute to an Organisation's Marketing Strategy. Answer: In the present scenario, development of appropriate marketing mix is crucial for overall success of a business enterprise. The concept of marketing mix relies on four key elements which are product, price, place and promotion. Further, product can be termed as the goods or services which are offered to the target market to satisfy their actual need and requirement(Hanssens et al. 2014). Marketer helps in identification of the risk associated with changing customer demand with regards to consumption of product. On the other hand, price is the monetary value at which product is offered to the target market. Marketers play important role in setting up the price of product and service. Strategies such as competitive pricing strategy, penetration strategy and another form of tools are employed by the marketers to determine the price. Another important element of marketing mix is place which can be termed as the actual location from where products are offered to the target market. Marketer supports companies in identify good locations which are convenient for customers and large volume of sales can be easily generated by the same. Nowadays, marketers focuses on making use of physical store and online stores which support in attracting customers(Huang Sarigll 2014). The last element of marketing mix is promotion where marketers use different tools and techniques to create awareness and demand of their products/services. Here, techniques such as discount, offers and social media marketing are used by marketers to attract people from target market and increase sales. The theory of consumer behavior accepts that consumer has a proper understanding of all the commodities present in the marketplace along with price and his/her income level. It can be expressed that there are various factors which affect the behavior of consumers(Leonidou, Katsikeas Morgan 2013). Marketers play a crucial role in identification of the key factors associated with buying behaviors of people in the market. Further, marketers also influence purchase behavior of target market by different tools and strategies. Considering the nature of marketing theory, the ultimate objective of every company to maximize its sales volume and enhancing the overall brand value. Further, marketers apply various tactics with the motive to position its brand properly and this reduces risk associated with product failure. Apart from this, due to the high level of competition marketers are required to place higher efforts in identification of needs, creating demand and to achieve long term success of the business. Marketers carry out intense market research to identify the changing demand if people in the market. Marketers also develop and implement different type of promotion and marketing strategy to attract customers and increase the volume of sales. Various marketing issues are faced by the marketers and it influences overall productivity of the business. Further, lack of resources is the main challenge where marketers do not have adequate finance to invest in branding, marketing and another form of promotions(Steenkamp 2017). At risks assessment marketers play significant role in identification of the different internal and external risk which can affect the overall operations and business activities. Marketers also developed appropriate strategies to manage and control the identified risk. Ineffectiveness of marketing tools used can be termed as another business problem faced by marketers. In order to address the identified problem, the marketer has carried out certain changes in the overall marketing strategy. At present the business is making use of traditional marketing channels and now more emphasis will be laid on online platform for marketing. The target customer will be people who fall under middle income group and age 25-40. The marketing objective will be to increase sales of X product by 20% within one year. Product position will be done as a low cost premium quality product. The marketer will be carrying out certain changes in products as per the existing customers need and demand. The tools which are going to be used here include social media, email and internet marketing. References Books and Journals Hanssens, D, Pauwels, KH, Srinivasan, S, Vanhuele, M Yildirim, G 2014, 'Consumer attitude metrics for guiding marketing mix decisions. ', Marketing Science, vol 33, no. 4, pp. 534-550. Huang, R Sarigll, E 2014, 'How brand awareness relates to market outcome, brand equity, and the marketing mix', In Fashion Branding and Consumer Behaviors , pp. 113-132. Leonidou, CN, Katsikeas, CS Morgan, NA 2013, 'Greening the marketing mix: do firms do it and does it pay off?', Journal of the Academy of Marketing Science, vol 41, no. 2, pp. 151-170. Steenkamp, JB 2017, ' Global Marketing Mix Decisions: Global Integration, Not Standardization', In Global Brand Strategy, pp. 75-109.
Monday, April 13, 2020
Aqualisa Quartz Case Analysis free essay sample
Summary: Aqulisaââ¬â¢s newest and highly innovative product, the Quartz Shower, comes in two forms: Standard and Pumped. Despite the initial anticipation and buzz surrounding the product at its outset, early sales figures in the first four months were much lower than expected at an average of only 15 units/day. Management is interested in generating sales momentum, and is willing to rethink their marketing strategy but not their pricing. The three options they are facing are to target consumers, do-it-yourselfers, or developers directly. While each of these options have pros and cons, we are recommending that the Quartz product be marketed directly to premium consumers, as well as directly to the consultants they will be advised by while shopping various high-end showrooms. While Aqualisa is a relatively small company, it has invested a great deal of time (three years of development) and money (â⠬5.8M) toward the creation of this product thus far, and the additional â⠬3 â⠬4 million for a large-scale consumer campaign is a nominal and necessary fee to drive the volume of growth that is necessary in order to ââ¬Å"break out of the pack. We will write a custom essay sample on Aqualisa Quartz Case Analysis or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page â⬠Company: Aqualisa is a U. K. shower manufacturer with a reputation for producing high-quality, premium products alongside excellent service. Market share is currently at 17% (second largest) in Mixer Showers and at 11% (third largest) overall1. However despite their reputation, consumers are beginning to perceive the brand as ââ¬Å"overpriced,â⬠actual service is slipping, and 10% of products still malfunction. The company has focused its efforts on innovation, sourcing a top-notch RD team, a new state-of-the-art testing facility, nine patents, and an engineering team that has grown from six to twenty. Customer: Only about 60% of homes in the U. K. have showers,2 and market research has shown that consumers are most concerned with style, good pressure, stable temperature, ease of use, and reliability when choosing a shower. However, consumers are broadly uninformed and possess little brand awareness, as the majority rely on individual plumbers to recommend a brand for them. Plumbers, on the other hand, are most concerned with ease of installment and functioning reliability. Competition: As Aqualisa (or one of its subsidiaries, ShowerMax and Gainsborough) offers products in every category (Electric Mixer, and Integral Power) as well as every price point (Value, Standard, and Premium) they face a wide variety of competition. Otherà companies are beginning to catch up to Aqualisaââ¬â¢s technology innovations, and the Managing Director believes that at most Aqualisa has at most a two-year lead on competitors with the Quartz technology. Triton is the largest competitor with overall dominant market share at 30%,3 but in the high-end premium brands Hansgrohe (a German brand) is also a notable competitor that sells in showrooms. Segmenting: Due to the high price of the Quartz technology, customers should be segmented by purchasing behavior in relation to price-point. In this regard, there are three segments: value, standard, and premium. Value customers care most about convenience and price while avoiding products that require excavation costs, standard customers esteem performance and service as the most important (but typically rely on an independent plumber to choose for them), and premium customers typically shop in showrooms since they regard style as the most significant factor. There are two segments outside of these consumers: do-it-yourselfers and developers. While neither are similar to the typical consumer discussed above, both still offer sales potential. Do-it-yourselfers are typically landlords and apartment dwellers that value low cost and ease of installment. Because of this, they there is a strong preference for electric showers in this segment. Developers want reliable, nice-looking products, but are extremely price-sensitive since their ultimate goal is profits from the sale of the unit. Targeting: Because the Quartz technology is priced â⠬346 â⠬576 higher than the average retail price of Aqualisaââ¬â¢s other products,4 targeting a segment that is less price-sensitive is vital. As Quartz is a premium product, targeting the value and standard segments will result in heavy price-resistance and ultimately lower sales volume. Furthermore, standard customers typically rely on individual plumbers to select a brand for them, and Aqualisa has faced resistance among plumbers in adoption of their new technology because plumbers are skeptical of new technology and hesitant to work with products they are unfamiliar with. Premium customers, however, value style above all else and rely on showrooms as consultancies for stylish premium products which aligns with the value proposition of the Quartz technology. There is also a smaller volume of competition in this space, since the variety of brands within a showroom is limited (while the variety of brands available to an independent plumber or contractor are indefinite). Therefore, the marketing strategy for the Quartz brand should target premium consumers, as well as the showroom consultants they will be interacting with, directly. Positioning: For style and luxury-seeking consumers, the Aqualisa Quartz is the shower brand that will give your home a ââ¬Å"wowâ⬠factor and your body a sense of renewal. With its sleek look, ultramodern technology, and reliably revitalizing water pressure and temperature, your bathroom will be transformed into a spa oasis. Product, Price, Promotion, Place: The Quartz product is innovative, speedy (with only a half-day average installation time), efficient, reliable, and impressive. While it is more expensive than the other product offerings in Aqualisaââ¬â¢s line, it is also based on advanced technology that high-end consumers will be willing to pay a premium for. Maintaining the current pricing per managementââ¬â¢s request at â⠬850 for the Quartz Standard and â⠬1,080 for the Quartz Pumped, we will utilize our current 20 person sales force to redirect all new customer acquisitions toward high-end showrooms. With great success at the Bathroom Expo in London and a multitude of high-end products in the RD pipeline (Body Jet and ââ¬Å"Slaveâ⬠Remote), this is a distribution channel we will need to exploit. To cultivate these new relationships the sales team will need to shift from 10% of its time spent in new customer acquisitions to 20% (since Aqualisa is currently only in 25% of the 2,000 showrooms nationwide). Furthermore, these showrooms offer installation services to their customers through relationships with subcontractors and plumbers; if we can get the consultants in the showrooms to sell our high-end products to luxury-seeking consumers, the plumbers will be forced to install the product (and have historically responded very positively to it once familiarized). This will organically expand our network outside of showrooms when these plumbers complete jobs for other clients as well. Trade shops and DIY sheds are not optimal distribution channels for the product; plumbers that are resistant to change are the primary customer at trade shops, while the Gainsborough brand is already operating successfully in the DIY (and extremely price-sensitive) space. The promotional expenses associated with marketing directly to consumers is projected at â⠬3 â⠬4 million over the next two years, but with all of the time and money we have spent on RD, state-of-the-art test facilities, patents, and additional manpower this is a necessary bet for the company to make.
Wednesday, March 11, 2020
Antonio is Alienated essays
Antonio is Alienated essays I believe that in the novel Bless Me, Ultima Antonio is an alienated individual. He doesnt seem to act like any of the other kids his age and has been through so much more then they have. For example, Antonio is torn between making his mother happy and becoming a priest, or making his father happy and becoming a cowboy type figure. He also has experienced a lot of death in his life to people he cared deeply about. I believe that Antonio is alienated because he has the mind of an adult, he is the only one who can talk to Ultima, and he can see the future. Oddly, Antonio is the only one who understands Ultima. For example, in the beginning of the book Antonio shook Ultimas hand and he could sense the power of a whirlwind pass through him. Also, Ultima declares that only she will know what the future holds for Antonio. In the novel I noticed that Ultima rarely talks to anyone except for Antonio, he probably possesses something that no one else has. Sometimes Antonio and Ultima would work out in the garden and talk about what is going on in Antonios life. This makes me think that Antonio has some sort of special powers like Ultima if they understand each other so well. Throughout the book, Antonio has many dreams and some of his dreams tell about things that happen in the future. His dreams often foreshadow into whats going to happen in the next chapter. For instance, Antonio dreams of his brothers returning home from the war and the next day his brothers came home. Antonio also dreams that the owl flies the Virgin of Guadeloupe and all the babes of Limbo go to heaven. This power that he possesses is not human like and is considered abnormal. For some reason Antonio could see the golden carp even though he was mature mentally. Only kids are supposes to be able to see the golden carp. Childrens minds still believe in things such as the golden carp, so Antonio has ...
Monday, February 24, 2020
Natural disasters Essay Example | Topics and Well Written Essays - 1250 words
Natural disasters - Essay Example In the light of this, we shall assess the discrepancies in heads like frequency of these various disasters in two regions of the US, Los Angeles and Oklahoma City and deaths caused by these disasters. Moreover we shall look upon the measures taken by the respective governments for the natural disasters and how it differs. Comparison of rehabilitation process and Insurance coverage aftermath of these disasters in these regions shall also be discussed. The Northridge earthquake occurred on January 17, 1994 at 4:31 AM Pacific Standard Time in the city of Los Angeles, California. The earthquake had a magnitude of 6.7, but the ground acceleration was the highest ever instrumentally recorded in an urban area in North America.(1) Seventy-two people died as a result of the earthquake and over 11,000 were injured. In addition, the earthquake caused an estimated $12.5 billion in damage, making it one of the costliest natural disasters in U.S. history. An earthquake emerged in Sylmar, a surrounding region of Los Angeles and hit the Greater Los Angeles and California caused the fatalities of 67 and overall damage of $ 5, 000, 00,000.(2) About a dozen earthquakes have been felt in Oklahoma City. ... The most notable and largest of these occurred on 1952 April 09. This earthquake was centered between El Reno and Minco in Canadian Co.Its magnitude was 5.50. Moreover an earthquake of a ----------------------------------------------------------------------------------------------------------- 1. Northridge Earthquake Southern California Earthquake Data Center, October 6, 2006 2. abc7. com Anniversary of Deadly Northridge Quake.. 2007-07-08. 2 magnitude 2.2 was felt in scattered locations in Oklahoma City and Edmond and surrounding area. Oklahoma City has faced another earthquake (Oklahoma Earthquake) on 16 December 2001 whose origin time was 08:21:42 UTC/GMT and Latitude and Longitude were 35.643degrees N, 95.571degrees W respectively had its depth 5.0 km. and its magnitude was 2.2 m3HZ (3) Tornado Okalahoma city It's generally defined as the area of the United States in which tornadoes are most frequent. When high frequency of strong and violent tornadoes (F2 or stronger on the Fujita scale) and relative consistency of the season from year to year are used as criteria, tornado alley would include northern Texas, most of Oklahoma, Kansas and Nebraska, as well as eastern portions of Colorado and South Dakota.The tornadoes that hit Oklahoma City and the surrounding area on May 3, 1999, had the fastest winds ever recorded on the planet: 318 miles per hour. The number of people who died from this disaster, were 44.The overall damage was $1, 500, 000,000.(4) Los Angeles With 42 tornadoes, Los Angeles County ranks as the tornado capital of the state, five of which was ranked as
Friday, February 7, 2020
What does this book reveal about the American religious experience Essay - 2
What does this book reveal about the American religious experience - Essay Example The first story of the novel largely mimes the story of the Monkey King. It would not be an exaggeration to point out that the author deliberately chose this figure since in the original text the Monkey King also was a victim of ethnic discrimination. Indeed, being a monkey for no particular reason he was refused to join the gathering of other deities. Later he is explained that his entrance was denied because he is a monkey and no match to deities. No matter how absurd it may see, but in the fairytales there is also a hierarchy of the spices which may not be properly justified, just like in a real life society. Another interesting point that should be noted is the rejection from the group of gods actually served as an important impulse for the Monkey King to explore his abilities and live his life to its fullest. One might suggest that just like him, those people who were not able to incorporate in the society because of racial prejudices end up to be much more developed individuals than they could have been if they did not turn their attention to their identity. Quite ironically, throughout the story the Monkey King is the person who develops the most accurate understanding of his identity as well the state of affair in the society, featuring the perception of the world which is not distorted by any biases ââ¬â something that the majority of the population both in the book or in the real life is not able to boast. The next story, the implications of which should be explored in order to prove the thesis deals with life of Jin Wang. Thus, it is quite important since it presents a rather peculiar description of the most hostile environment for the people of a different race that one can image: the white suburb of a town. It is quite obvious that the author deliberately made his Chinese character to move them in order
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